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Hisense, established in 1969, is a global leader in home appliances and consumer electronics operating in over 160 countries. specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions, Hisense prioritises integrity, innovation, and sustainability.

With over 50 years of expertise, Hisense offers top-quality products, exceptional after-sales services, and extensive warranties. The company pioneers cutting-edge technologies such as Laser TV, RGB-MiniLED Local Dimming, and AI Processor Technology, while advancing smart connectivity through its ConnectLife ecosystem, seamlessly integrating devices for a smarter, more connected lifestyle.. Beyond consumer electronics, Hisense excels in B2B industries such as intelligent transportation, medical technology, and optical modules.

Hisense proudly owns and has acquired renowned brands, including Toshiba TV, gorenje, Kelon, Ronshen, ASKO, Sanden, and vidda solidifying its position in the market. As a sponsor of major sporting events, Hisense has been associated with events such as FIFA World Cup Qatar 2022™️, UEFA EURO 2020™️, UEFA EURO 2024™️, and FIFA Club World Cup 2025, and clubs such as Paris Saint-Germain. In 2024, Hisense further strengthened its sports partnerships by forming a strategic alliance with Real Madrid focused on the MEA region, highlighting its commitment to excellence and innovation.

According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™️, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

With 31 R&D centres, 36 industrial parks and production bases, and 64 overseas offices worldwide, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market.