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Founded in 1969, Hisense is a global leader in home appliances and consumer electronics, operating in over 180 countries. Specialising in high-quality multimedia products, home appliances, and intelligent IT solutions, Hisense is committed to innovation, quality, and sustainability, guided by its vision of Innovating a Brighter Life.
With more than five decades of expertise, Hisense delivers advanced technologies, premium products, and reliable after-sales services designed to enhance everyday living. As The Origin of RGB MiniLED, Hisense continues to advance display innovation through RGB MiniLED technology, Laser TV, and AI-powered picture processing. Through its ConnectLife ecosystem and AI-powered smart home solutions, Hisense enables seamless connectivity and more intelligent, personalised experiences across home entertainment and appliances. Beyond consumer electronics, the company maintains a strong presence in B2B sectors, including intelligent transportation, medical technology, and optical communications.
Hisense's diversified brand portfolio includes Toshiba TV, Gorenje, Kelon, Ronshen, ASKO, Sanden, and VIDAA, reinforcing its global reach across consumer electronics and home appliances.
Hisense has established a strong presence in global sports through long-standing partnerships with major international tournaments, including the FIFA World Cup 2018™, FIFA World Cup Qatar 2022™, UEFA EURO 2020™, UEFA EURO 2024™, FIFA Club World Cup 2025™, and FIFA World Cup 2026™. In September 2026, Hisense further extended its partnership with UEFA, becoming an Official Partner of UEFA EURO 2028™, marking its fourth consecutive UEFA European Championship partnership. These collaborations reflect Hisense's commitment to connecting with audiences worldwide through technology, innovation, and shared sporting experiences.
According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022–2024) and No. 1 globally in TV shipments for the 100-inch-and-above segment from 2023 through H1 2026, achieving a 55.1% global market share in the first half of 2026. This leadership highlights Hisense's continued investment in large-screen display technologies and premium home entertainment experiences.
Supported by its global network of R&D centres, manufacturing facilities, and overseas operations, Hisense continues to expand its international presence and technological capabilities. With its regional headquarters in Dubai, UAE, and five offices across the MENA region, Hisense remains focused on delivering innovative products, strengthening regional partnerships, and meeting the evolving needs of consumers across the Middle East and Africa.
Hisense has established 66 overseas companies and offices for localization operation
Industrial sectors and companies
Everything we do should make your life simpler
