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Initial Exploration: Business Start With OEM
Improve Marketing System & Construct Hisense Brand
Localization of Production, Marketing, R&D to Accelerate Brand Development
Operate with Full Product Category and Promote Sports Marketing
Pursue the TOP Corporation in the World
1988-2007
Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.
In 1988, Hisense established the enterprise spirit: work hard to start a business, strictly implement the policy, seek truth from facts, be enthusiastic and press on
In 1993, “Qingdao brand” was officially renamed “Hisense”. In March of that year, the new trademark was officially registered.
Hisense South Africa was founded in October 1996, taking the first step of internationalization.
In 1996, Hisense introduced frequency conversion technology in China and established air conditioning company.
Hisense Electronics A shares (600060) listed on Shanghai Stock Exchange
In 2001, Hisense completed HiCON adaptive traffic signal control system, filling the gap of high-end products of China’s traffic signal control system, and thus determined Hisense’s leading position in domestic intelligent transportation technology.
In 2002, Hisense and Hitachi established Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. as a joint venture, and began to set foot in the large-scale commercial air conditioning market.
In June 2005, China’s first industrial digital video processing chip with independent intellectual property rights was born in Hisense, which is the first chip with independent intellectual property rights and can be officially industrialized in China’s audio and video field. The history of China’s 73 million color TV sets annually using foreign chips is coming to an end.scale commercial air conditioning market.
In September 2007, Hisense TV LCD module production line was put into production, which is the first LCD module production line in China’s color TV industry, breaking the history of foreign monopoly.
2008-2012
With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.
Official sponsor of the Australia Open Tennis Championships and named the Australian Open stadium
In April, 2008, whirlpool, the world’s largest white appliance manufacturer, and Hisense jointly established a joint venture to produce white electric products such as washing machines.
In 2010, Zhou Houjian, chairman of Hisense Group, delivered a keynote speech entitled “from made in China to created in China – technologies and products in emerging markets” at the CES Summit Forum in the United States. This is the first Chinese entrepreneur to come to this platform in 43 years.
In 2012, a series of industrial layout were carried out around the “intelligent strategy”: Jiangmen Industrial Park, Pingdu Industrial Park, R&D base, South Africa Industrial Park and Shenzhen south management headquarters were successively invested and constructed. In order to support the goal of internationalization, at the same time, large-scale overseas intelligence integration is carried out to recruit international talents in the field of intelligence.
2013-2016
Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.
South Africa Industrial Park Phase II project completed and put into operation
Signing ceremony for sponsorship of Australian Open Tennis Championships in November 2013
In October 2014, the Hisense research and development center project, covering an area of 277976 square meters and with a total investment of nearly 1.5 billion yuan, was put into use.
On July 31, 2015, Hisense announced that it would spend $23.7 million on the acquisition of sharp America. The deal will allow Hisense to take over sharp’s television business in North America and South America.
Sponsor of Red Bull Racing F1 Team; Title Sponsor of NASCAR Xfinity Race
On January 14, 2016, Hisense announced that it would become the official sponsor of the 2016 European Cup, the first Chinese sponsor since the establishment of the European Cup 56 years ago.
2017-2019
Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016
On April 6, 2017, FIFA and Hisense Group jointly announced in Beijing that Hisense became the official sponsor of the FIFA World Cup in 2018, which is also the first Chinese consumer electronics brand sponsor since the world cup was established in nearly a century.
On November 14, 2017, Hisense Electric Appliance Co., Ltd., a listed company of Hisense Group, and Toshiba Co., Ltd. jointly announced in Tokyo that 95% of the shares of Toshiba Visual Solutions Corporation (TVS) were officially transferred to Hisense
On February 28, 2018, Hisense officially took over Toshiba Visual Solutions Corporation (TVS), and acquired gorenje, a white power manufacturer in Slovenia.
In 2019, Hisense will release the world’s first multi screen TV and usher in the 50th anniversary of its establishment.
2020-Now
In January, Hisense held a CES conference in Las Vegas and won eight CES product awards.
Global Official Partner of EURO 2020 Global Official Partner of PSG Football ClubGlobal Official Partner of Fnatic Esports ClubGlobal Official Partner of Leeds United F.C.
Global Official Sponsor of FIFA World Cup Qatar 2022™
Hisense extended the sponsorship with Paris Saint-Germain. Hisense TV shipment share ranked second in the world for three consecutive quarters after ranking second globally for the whole year of 2022
Hisense won 30 awards for multiple products in CES 2024 Global Official Partner of the UEFA EURO 2024™
