History of Hisense

Old Era
1988-2007
Initial Exploration: Business Start With OEM

Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.

See More
Old Era
2008-2012
Improve Marketing System & Construct Hisense Brand

With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.

See More
Old Era
2013-2016
Localization of Production, Marketing, R&D to Accelerate Brand Development

Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.

See More
Old Era
2017-2019
Operate with Full Product Category and Promote Sports Marketing

Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016

See More
New Era
2020-Now
Pursue the TOP Corporation in the World
See More
Initial Exploration: Business Start With OEM
Initial Exploration: Business Start With OEM
Initial Exploration: Business Start With OEM

Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense Confirmed, that all resources should be spent priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.

1988
Enterprise Spirit

In 1988, Hisense established the enterprise spirit: work hard to start a business, strictly implement the policy, seek truth from facts, be enthusiastic and press on

1993
Brand Name

In 1993, “Qingdao brand” was officially renamed “Hisense”. In March of that year, the new trademark was officially registered.

1996
Hisense South Africa

Hisense South Africa was founded in October 1996, taking the first step of internationalization.

1996
Air Conditioning Company

In 1996, Hisense introduced frequency conversion technology in China and established air conditioning company.

1997
Hisense Electronics Stock

Hisense Elctronics A shares (600060) listed on Shanghai Stock Exchange

2001
Research And Development Of Intelligent Transportation

In 2001, Hisense completed HiCON adaptive traffic signal control system, filling the gap of high-end products of China’s traffic signal control system, and thus determined Hisense’s leading position in domestic intelligent transportation technology.

2002
Qingdao Hisense Hitachi Air-Conditioning System Co., Ltd.

In 2002, Hisense and Hitachi established Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. as a joint venture, and began to set foot in the large-scale commercial air conditioning market.

2005
Hisense Chip Born

In June 2005, China’s first industrial digital video processing chip with independent intellectual property rights was born in Hisense, which is the first chip with independent intellectual property rights and can be officially industrialized in China’s audio and video field. The history of China’s 73 million color TV sets annually using foreign chips is coming to an end.scale commercial air conditioning market.

2007
Hisense TV Line

In September 2007, Hisense TV LCD module production line was put into production, which is the first LCD module production line in China’s color TV industry, breaking the history of foreign monopoly.

Old Era
2008-2012
Improve Marketing System & Construct Hisense Brand
See More
Improve Marketing System & Construct Hisense Brand
Improve Marketing System & Construct Hisense Brand
Improve Marketing System & Construct Hisense Brand

With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, UK, Italy, Spain, Canada, Mexico, Japan, Dubai. It established sound overseas marketing system, and realized marketing localization.

2008
Official Sponsor Of The Australia Open Tennis Championships

Official sponsor of the Australia Open Tennis Championships and named the Australian Open stadium

2008
Launch Washing Machine Products

In April, 2008, whirlpool, the world’s largest white appliance manufacturer, and Hisense jointly established a joint venture to produce white electric products such as washing machines.

2010
2010 CES

In 2010, Zhou Houjian, chairman of Hisense Group, delivered a keynote speech entitled “from made in China to created in China – technologies and products in emerging markets” at the CES Summit Forum in the United States. This is the first Chinese entrepreneur to come to this platform in 43 years.

2012
Intelligent Strategy

In 2012, a series of industrial layout were carried out around the “intelligent strategy”: Jiangmen Industrial Park, Pingdu Industrial Park, R&D base, South Africa Industrial Park and Shenzhen south management headquarters were successively invested and constructed. In order to support the goal of internationalization, at the same time, large-scale overseas intelligence integration is carried out to recruit international talents in the field of intelligence.

Old Era
2013-2016
Localization of Production, Marketing, R&D to Accelerate Brand Development
See More
Localization of Production, Marketing, R&D to Accelerate Brand Development
Localization of Production, Marketing, R&D to Accelerate Brand Development
Localization of Production, Marketing, R&D to Accelerate Brand Development

Hisense built R&D Centres and factories around the world to encourage its designer and researchers to go abroad to hear local demands, to improve product quality , to upgrade technical level , to realize the localization of production, and support the optimization of local product quality, service and response.

2013
Hisense South Africa

South Africa Industrial Park Phase II project completed and put into operation

2013
Australian Open Tennis Championships

Signing ceremony for sponsorship of Australian Open Tennis Championships in November 2013

2014
R&D Center

In October 2014, the Hisense research and development center project, covering an area of 277976 square meters and with a total investment of nearly 1.5 billion yuan, was put into use.

2015
Acquisition Of Sharp America

On July 31, 2015, Hisense announced that it would spend $23.7 million on the acquisition of sharp America. The deal will allow Hisense to take over sharp’s television business in North America and South America.

2015
Sponsor

Sponsor of Red Bull Racing F1 Team; Title Sponsor of NASCAR Xfinity Race

2016
Official Sponsor Of The 2016 European Cup

On January 14, 2016, Hisense announced that it would become the official sponsor of the 2016 European Cup, the first Chinese sponsor since the establishment of the European Cup 56 years ago.

Old Era
2017-2019
Operate with Full Product Category and Promote Sports Marketing
See More
Operate with Full Product Category and Promote Sports Marketing
Operate with Full Product Category and Promote Sports Marketing
Operate with Full Product Category and Promote Sports Marketing

Acquisition of TVS & Gorenje in 2018, form Multi-Brand Strategy and become official partner of EURO, FWC, PSG and Fnatic since 2016

2017
Official Sponsor Of The FIFA World Cup In 2018

On April 6, 2017, FIFA and Hisense Group jointly announced in Beijing that Hisense became the official sponsor of the FIFA World Cup in 2018, which is also the first Chinese consumer electronics brand sponsor since the world cup was established in nearly a century.

2017
Acquisition Of Toshiba

On November 14, 2017, Hisense Electric Appliance Co., Ltd., a listed company of Hisense Group, and Toshiba Co., Ltd. jointly announced in Tokyo that 95% of the shares of Toshiba Visual Solutions Corporation (TVS) were officially transferred to Hisense

2018
Hisense Family

On February 28, 2018, Hisense officially took over Toshiba Visual Solutions Corporation (TVS), and acquired gorenje, a white power manufacturer in Slovenia.

2019
50th Anniversary

In 2019, Hisense will release the world’s first multi screen TV and usher in the 50th anniversary of its establishment.

New Era
2020-Now
Pursue the TOP Corporation in the World
See More
Pursue the TOP Corporation in the World
Pursue the TOP Corporation in the World
Pursue the TOP Corporation in the World

2020
2020 CES

In January, Hisense held a CES conference in Las Vegas and won eight CES product awards.

2020
Global Official Partner

Global Official Partner of EURO 2020
Global Official Partner of PSG Football Club
Global Official Partner of Fnatic Esports Club
Global Official Partner of Leeds United F.C.

2022
Global Official Sponsor

Global Official Sponsor of FIFA World Cup Qatar 2022™

2023
Global No.2 & Official Sponsor

Hisense extended the sponsorship with Paris Saint-Germain.

Hisense TV shipment share ranked second in the world for three consecutive quarters after ranking second globally for the whole year of 2022

2024
CES 2024 & Global Official Partner

Hisense won 30 awards for multiple products in CES 2024

Global Official Partner of the UEFA EURO 2024™

New Era
2020-Now
Pursue the TOP Corporation in the World
See More
Old Era
2017-2019
Operate with Full Product Category and Promote Sports Marketing
See More
Old Era
2013-2016
Localization of Production, Marketing, R&D to Accelerate Brand Development
See More
Old Era
2008-2012
Improve Marketing System & Construct Hisense Brand
See More
Old Era
1988-2007
Initial Exploration: Business Start With OEM
See More
BACK TO TOP
This site is registered on wpml.org as a development site.