Leica Camera Engages In The Laser Tv Equipment Segment And Agrees On Technological Cooperation With Hisense

02 August 2022

As part of its strategic growth strategy, Leica Camera AG is expanding its business areas and intends to position itself more strongly in the Laser TV equipment segment with its own products. To this end, the company has agreed a cooperation with Hisense, one of the world’s largest manufacturers of televisions and innovative Laser TV. With their technological cooperation, both companies are creating an important basis for the further development of Laser TV for home cinema applications. The aim of the long-term partnership is to combine Hisense’s technologies in the Laser TV segment with Leica’s long-standing expertise in the development and manufacture of high-quality projection lenses to create a particularly powerful and future-proof technology platform for short-distance Laser TV.