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Hisense becomes partner for new FIFA Club World Cup 2025™

November 6, 2024

  • Hisense named first Official Partner of the inaugural FIFA Club World Cup
    2025™, building on seven-year relationship with FIFA

  • Partnership announced by FIFA President Gianni Infantino and Hisense
    Group Chairman Jia Shaoqian at a special event held in Shanghai

  • Agreement paves the way for further sponsorship deals for FIFA's new flagship club competition to be announced in the coming weeks

    FIFA is thrilled to name Hisense as the first Official Partner for the inaugural FIFA
    Club World Cup 2025™, marking an exciting new chapter in the long-standing
    relationship between the two organisations and kicking off a series of commercial
    announcements for the most inclusive global club football competition in history.

    The announcement was made today at a special event at the Shanghai Tower
    attended by FIFA President Gianni Infantino and Hisense Group Chairman Jia
    Shaoqian. As one of the leading global consumer electronics and home appliance
    labels, Hisense aims to build a world-class enterprise and brand with a continued
    focus on top-tier sports IP. By officially joining the new premier club competition
    as a tournament partner, Hisense is advancing its sports marketing strategy and
    accelerating globalisation efforts.

    Speaking at the partnership launch, FIFA President Gianni Infantino said: “We are
    delighted to welcome Hisense as a Partner for the new FIFA Club World Cup 2025.
    Their commitment to innovation and technology aligns with our vision for this
    tournament, which is both revolutionary for club football and will bring together
    the best teams from around the world for an unforgettable celebration of our
    game.

    “This partnership will offer fans unique ways to engage with the tournament,
    both on and off the pitch, while laying a technological and innovation-led
    foundation for the FIFA Club World Cup to flourish.”

    Hisense’s history with FIFA began in 2017 when the brand became the first
    Chinese headquartered consumer electronics company to sponsor the FIFA World
    Cup. The company operates in more than 160 countries and is striving for the
    intelligent and eco-friendly development of its products, crossing from TV, Laser
    TV, air conditioners, and refrigerators. This latest commitment to the FIFA Club
    World Cup 2025 reaffirms Hisense’s role as a visionary partner dedicated to
    bringing fans closer to the action.

    Hisense Group Chairman Jia Shaoqian added: “We are proud to be an official
    Partner of the FIFA Club World Cup 2025, which is a competition among the top
    clubs from five continents—a dialogue between champions, a collision of first-
    class excellence. This perfectly aligns with Hisense’s pursuit of the champion
    spirit and our latest goal to build a world-class enterprise and brand.

    “Hisense AI TVs and the FIFA Club World Cup will be the ultimate pairing. With
    the support of Hisense AI TVs, the FIFA Club World Cup 2025 will be more
    spectacular than ever. Together with FIFA, Hisense is set to deliver the finest Club
    World Cup experience for audiences around the globe.”

    The collaboration will underscore Hisense’s commitment to technological
    innovation and its vision of enhancing people’s quality of life through user-centric
    technology, ultimate quality products, and AI scenarios. Hisense TVs,
    representing the industry’s latest technological advancements, will be visible
    across the tournament, with Hisense branding appearing in the VAR room and
    pitch-side screens.

    The FIFA Club World Cup will unite the world’s 32 top clubs every four years. The
    inaugural edition of the tournament will kick-off on 15 June in Miami and crown
    the first truly global club champion in New York New Jersey on 13 July. With
    innovative technology, fan-centric engagement, and world-class football, the FIFA
    Club World Cup 2025 promises to be a landmark moment in global club football
    and is set to redefine how audiences around the globe experience the beautiful
    game. For more information, visit FIFA.com.

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