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30 July 2024
Today, technology is pivotal in transforming the sporting fan experience. From real-time analytics and AI-driven insights to immersive technologies like virtual reality (VR) and augmented reality (AR), how we watch and engage with sports has been revolutionised.
Companies like Hisense are at the forefront of this transformation, leveraging cutting-edge innovations to create more interactive, engaging, and immersive experiences for sports enthusiasts.
When Jason Ou, President of Hisense MEA, discusses the future of sports viewing, his excitement is palpable. Hisense, a global leader in electronics and appliances, is at the forefront of integrating advanced technologies into sports entertainment, creating immersive and interactive experiences for fans worldwide. With a focus on leveraging AI, VR, AR, and more, Hisense aims to transform how fans experience their favourite sports.
How is Hisense leveraging AI to enhance fan experiences during sports events?
AI is transforming the way fans experience sports events. Through features like real-time match analytics, predictive insights, and enhanced video quality, our AI technology brings fans closer to the action. Our proprietary Hi-View Engine X with AI picture processor delivers exceptional picture quality by simulating human brain patterns to optimise settings. With its 16-bit processing power, it outputs up to 65,536 brightness levels, creating an immersive viewing experience that captures the excitement of the game.
Can you elaborate on how immersive technologies are integrated into sports viewing experiences to create a next-generation experience for fans?
Immersive technologies such as virtual reality (VR), augmented reality (AR), and 360-degree cameras are revolutionising sports viewing by offering unprecedented perspectives and interactivity. Hisense leverages these technologies to transform passive viewing into active participation, allowing fans to personalise their experience and feel a deeper connection to their favourite teams and athletes. These advancements not only enhance the excitement of live events but also bring fans closer to the intensity and emotion of the game.
How is Hisense planning to incorporate technology to enhance the fan experience during UEFA EURO 2024?
At Hisense, we are dedicated to reshaping the sports experience through cutting-edge technology and superior quality. During the UEFA EURO 2024, we allowed fans to feel every moment of the championship.
Our state-of-the-art televisions are designed to recreate the stadium atmosphere at home, ensuring vivid visuals and immersive sound that make fans feel like they are part of the action. Hisense unveiled the 100” Mini LED ULED 4K TV as the official TV of UEFA EURO 2024, bringing top-tier technology to transform how fans engage with sports content.
Additionally, our smart home appliances, such as refrigerators with integrated LED screens, allow fans to stay connected to the match without leaving their living spaces. The Hisense ConnectLife application offers a smarter way to manage home devices via mobile phones, ensuring fans don’t miss any action while enjoying the convenience of a connected home.
Furthermore, we’ve organised a series of regional fan zones, offering spaces for fans to come together and celebrate their love for football. These fan zones feature Hisense screens to enhance the fan experience, showcasing our commitment to providing innovative solutions that bring people closer to the sport they love.
How does Hisense’s partnership with UEFA EURO 2024 align with its broader strategy for sports entertainment?
Hisense’s partnership with UEFA EURO 2024 is a pivotal component of our long-term strategy for sports entertainment. Sports entertainment offers a unique platform to showcase our cutting-edge technologies and innovative products which is central to our mission of delivering unparalleled viewing experiences.
Hisense was also the Official Screen Provider for Video-Assisted Referee (VAR) for UEFA EURO 2024, highlighting our remarkable display technology and reliability in ensuring greater accuracy and fairness in key match moments.
Our collaboration with UEFA EURO 2024 propels Hisense forward, ensuring we remain at the forefront of the industry while continuing to captivate and engage sports enthusiasts worldwide. Through these partnerships, we aim to strengthen Hisense’s brand awareness and establish Hisense as the top choice for consumers.
This marks our third consecutive UEFA EURO sponsorship, following successful collaborations with UEFA EURO and the FIFA World Cup 2022™. Our sustained involvement in these premier events underscores our dedication to sports as a vital segment of our brand strategy.
In what ways do you believe corporate investments in sports are influencing the landscape of sporting events and fan engagement?
Strategic partnerships such as Hisense’s collaboration with UEFA enrich the fan experience by bridging the gap between sports and technology. These partnerships serve as a cornerstone for fostering deeper connections between brands and fans. Our sponsorship of UEFA EURO 2024 builds on our successful partnerships with previous UEFA and FIFA championships, where we introduced fan zones across the region equipped with our innovative products, fostering a sense of community among fans. By aligning our brand with premier organisations like UEFA, Hisense extends its reach to millions of passionate football enthusiasts globally.
Corporate investments in sports play a pivotal role in shaping the landscape of sporting events and fan engagement, as seen through our brand ambassador initiative. This year, we signed football legends Manuel Neuer, captain of Bundesliga’s FC Bayern Munich, and Iker Casillas Fernández, former Spanish international and legendary Madrid goalkeeper, as the official brand ambassadors. Their unparalleled expertise and enduring popularity resonate with fans, amplifying our campaign’s impact and enhancing fan engagement.
Moreover, our sponsorship extends beyond UEFA EURO 2024 to include upcoming events like the Champions League and the France League, reinforcing our dedication to sports marketing and community involvement.
What emerging trends in home entertainment is Hisense focusing on to stay ahead in the consumer electronics market?
Consumers seek smart features, AI capabilities, and personalised experiences in today’s dynamic home entertainment landscape. Hisense is committed to developing cutting-edge televisions with AI processors and intuitive user interfaces. We also enhance connectivity across our product lines, ensuring seamless integration within smart homes. By staying agile and responsive to these trends, Hisense continues to set new standards in the consumer electronics market, meeting and exceeding the demands of modern home entertainment.
How does Hisense plan to innovate smart TVs and other home entertainment devices to enhance sports viewing experiences?
Driven by a passion for innovation, Hisense is committed to redefining home entertainment for sports fans. We recently launched the 100” Mini LED ULED 4K TV as the official TV of UEFA EURO 2024, taking game viewing to new levels with a TV designed specifically for gamers and sports fans. These innovations enhance fan engagement, offering unparalleled clarity, connectivity, and convenience.
To ensure a leading edge in the sports entertainment industry, Hisense invests in cutting-edge research and development. Our strategy includes staying ahead of industry trends and pioneering new solutions. By focusing on innovation and excellence, Hisense continues to transform the sports entertainment landscape.
How does Hisense envision the future of sports entertainment, particularly in terms of technology integration and fan engagement?
As we look ahead, Hisense envisions a future where technology seamlessly integrates with sports entertainment to elevate fan engagement to new heights. Our experience from events like the UEFA EURO 2024 reinforces the transformative power of technologies in bringing fans closer to the action.
The future of sports entertainment lies in creating personalised, interactive experiences that transcend physical boundaries. At Hisense, we are committed to pioneering innovations that enhance every aspect of the fan journey, from immersive viewing experiences at home to interactive fan zones and beyond.
By harnessing technology’s potential, we aim to empower fans worldwide to connect with their passion for sports in more dynamic, engaging, and unforgettable ways.
