Press Release

Beyond-Expectation Experience: Hisense Marks Its Third Year with Paris Saint-Germain

14 March 2023

Hisense brand awareness in France has increased by 8 percentage points since the outset of the partnership.

QINGDAO, China, March 14, 2023— Hisense, a leading global home appliance and consumer electronics brand, and Paris Saint-Germain recently celebrate their third year of partnership with a new commercial.

The commercial, which showcases Hisense’s latest ULED & Laser TV and smart refrigerator, features Marco Verratti, Nuno Mendes and Fabio Ruiz, and welcomes back World Cup winning captain Lionel Messi for the second time, after the spot in which he appeared last year received an overwhelmingly positive reception.

The three years of partnership and the return of some of Paris Saint-Germain’s top players to a Hisense spot, reflect the Club’s recognition and support of Hisense, helping prove that the Hisense brand is respected and valued throughout the world.

Hisense Marks Its Third Year with Paris Saint-Germain

Hisense & Paris Saint-Germain promise to take you Beyond Your Expectations

The content of the advertisement reinforces Hisense and Paris Saint-Germain’s overarching theme for the partnership this year: Beyond Your Expectations. The slogan aims to show consumers and fans how Hisense’s products and technology, and Paris Saint-Germain’s star-studded football team, both go Beyond Your Expectations.

In the clip, Marco Verratti, Fabian Ruiz and Nuno Mendes are transported pitch-side after they witness the skills of young footballers playing a match through the sports-mode technology on their Hisense televisions. As the game intensifies, Lionel Messi is brought on to save the match, bringing the young players and Paris Saint-Germain stars an experience Beyond Their Expectations.

Hisense launches this ad off the back of a successful overseas performance in past year. New analysis from Ipsos, a leading market research firm, has found that brand awareness of Hisense in France increased by 8 percentage points since it signed its partnership with the Parisian football club, rising every year since 2020.

Hisense and Paris Saint-Germain have executed numerous projects together in what has been an exciting three-year partnership, from the new LED displays surroundings Parc des Princes to charitable endeavours like the donation of smart equipment to improve digital training experiences for teens in need through the Paris Saint-Germain Endowment Fund.

As Hisense continues to push the barriers of display technology and expand its international growth, this milestone with Paris Saint-Germain showcases its commitment to build strong, sustainable relationships with consumers throughout the world.

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