Press Release

Hisense Joins Goalkeeping Legends Iker Casillas And Manuel Neuer, To Showcase UEFA EURO 2024TM ‘BEYOND GLORY’ Hero Products

27 June 2024

(MENAFN– PR Newswire) DUBAI, UAE, June 25, 2024 /PRNewswire/ — Hisense, a leading global home appliance and consumer Electronics brand, ranked No. 2, globally, for TV shipments from 2022 to Q1 2024, steps into the spotlight with a new ambassador video. The brand has partnered with its Global Ambassadors, Iker Casillas and Manuel Neuer, to celebrate delivering the ultimate UEFA EURO 2024TM game-watching experiences for fans.

Hisense Joins Goalkeeping Legends, to Showcase UEFA EURO 2024TM ‘BEYOND GLORY’ Hero Products

As an official partner of UEFA EURO 2024TM, Hisense recently launched its ‘BEYOND GLORY’ campaign, appointing the two renowned goalkeepers as Hisense Global Campaign Ambassadors. The campaign celebrates the relentless pursuit of excellence shared by footballers aiming for EURO 2024TM honours, whilst highlighting Hisense’s commitment to pushing boundaries in the home appliance industry.

Both iconic goalkeepers represent absolute dependability, ensuring their teams’ success – just as Hisense is committed to enhancing its customers’ lives with innovative and reliable technology.

The new ambassador video stars display their skills against a showcase of innovative Hisense EURO 2024TM ‘Hero’ products designed to enhance everyday life. They playfully interact with a product line-up, including the Hisense ULED Mini-LED TV, Laser TV, Smart Washing Machine, PureFlat Smart Refrigerator, and Energy Efficient Air Conditioner. As the tournament progresses, consumers can enjoy Hisense’s innovative products, with great deals through local retailers and e-commerce platforms.

The campaign marks the third consecutive UEFA European ChampionshipTM that Hisense has partnered with, offering a valuable opportunity to further connect the Hisense brand with consumers worldwide. This year, UEFA has granted exclusive rights to Hisense as the official VAR screen provider for UEFA EURO 2024TM. This is the first time that UEFA has granted the exclusive rights and interests for VAR display, which signifies that Hisense’s technology has been tested and recognised.

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